I’ve decided that I need a redesign. I’m going to give myself the task of rebranding and redesigning my whole operation. New logo, new website, new business cards everything.

The problem I have with the setup I’ve got, is that I don’t feel my site or my logo or any of my current branding give a good idea of who I am, what I do and where I’m coming from. At the moment my site, by my own admission is a mishmash of photos, logos, graphics, cgi etc.

The thing is I created everything on my page, but I don’t feel it’s clear that if someone came to my page, that I’m a multidisciplinary designer and that I work across several types of creative fields.

Similarly it’s different from working in mixed media. I don’t have finished pieces which are a mixture of say illustration and photography and graphics. Sometimes I do photography, sometimes I do graphics. They are very different fields visually and making a cohesive place to show them all off in a way that I’m happy is proving trickier than I thought.

I’ve got some ideas rattling around in my Moleskine, the only thing is that working for yourself, designing for yourself can be tougher than designing for a client, you’re your own worst enemy, especially if you’re a perfectionist.

So to tackle this I’m going to start by doing two things.
Clarifying my process and beliefs and approach to design and creation, and find the simplest most concise way of expressing this to others.

Next I’ll create a framework, a brand and identity for myself which revolves around that, perhaps even keeping some kind of easily identifiable underlying unity between all the things I create from here on in.

It’ll be tough, but I like a challenge.
I’ll see how this one plays out.

I’m off to enjoy some more Alan Wake on my new ‘Stealthbox’!